Market Research Services

Organisations are under more pressure than ever to maintain relevance or even survive in an increasingly crowded market. Having the resources and knowing what, when and where to deliver compelling offerings that deliver value to the customer is critical to many institutions.

Endless competitive information is not readily available in our market despite the existence of the internet. The most valuable information to your business cannot be found in searches online. Acquiring this information requires analysis and a lot more intelligence which do not necessarily exist in your research department.

With the intelligence required and development of your product/service, go-to-market stage cannot be taken for granted. This is arguably the most important and it is those small details within your product and service package that can make the difference between you and the competition – and between success and failure.

Retail Audit – We can study a selected sample of your retail outlets by gathering information on a brand's sales volume, sales trends, stock levels, effectiveness of in-store display and promotion efforts, and other associated aspects for better informed decision making.

MIS offers Market Research Services to various clients leveraging our deep experience in various sectors.